Last month I was asked by the Herald Sun what I thought about different policies put forward by Liberal and Labor governments, from a small business and family perspective.
Seeing that now the government is changing policy to accommodate for the independents and Greens, it made me think about Gillard’s other promises for my industry – Organics.
As a member of the Biological Farmers of Australia Cosmetic Advisory Group, I urge the Gillard government to keep it’s promise to fund $33,000 to Standards Australia, which provides an important reference for courts to draw upon in determining if there has been a breach in relation to organic and biodynamic labels. But what I’m also concerned about is that the voluntary aspect of Standards Australia has meant that the some fake ‘organic’ companies have actually slipped under the radar.
Organics is a 1-billion dollar a year industry that’s the fastest growing consumer segment in Australia (Australian Organics Market Report, 2010), so we need to do more to regulate it. It is entirely reliant on the idea that ingredients are sourced from non chemical produce, so all companies who claim to be organic should have formulations that abide by this claim – under legislation.
See The Baby Skin Care Mission for information about my mission to change organics in Australia.
Picture: Page 6: Herald Sun, 21/08/10 ‘ Both Parties Get Mum’s Back Up’, By Susie O’Brien
How many times have you picked up a bottle off a supermarket shelf, intended for baby use, and thought to yourself – ‘This just isn’t right, it’s FULL of chemicals’.
Not all parents think like this and infact, most are fooled with clever, expensive and VERY effective marketing to believe that baby skincare products made from synthetic and potentially harmful chemicals are actually safe… or even beneficial. This makes me very frustrated.
I believe that companies should not be able to claim that their product is natural, unless it really is, 100% natural. I think the government should catch up with the emerging, healthy Australian lifestyle and regulate ‘organics’, and I invite academics to research further into the use of petro-chemicals in skincare products, specifically for our delicate newborn babies.
Babies have a much less developed immune system and a less developed vital organ system, thats why I think that the skincare that we use on them should be regulated. What are your thoughts?
See where our baby skin care mission begins, here: The Baby Skin Care Mission
I’ll be in Sydney today and this weekend with our gorgeous mascot – the Little Innoscents bear. We’re really excited about visiting Babyography in Brookvale and one of our new retailers – Thomas Dux organic grocers, all around town.
Make sure you catch me here:
Friday 10th Sept
Brookvale 12:00pm – 1:00pm – Babyography
Crows Nest 2:00pm – 3:00pm – Thomas Dux
Lane Cove 4:00pm – 5:00pm – Thomas Dux
Saturday 11th September
Paddington 12:00pm – 1:00pm – Thomas Dux
Surry Hills 2:00pm – 3:00pm – Thomas Dux
Sunday 12th September
Hornsby 12:00pm – 1:00pm – Thomas Dux
Mona Vale 2:00pm – 3:00pm – Thomas Dux
I’ll be handing out lots of free samples of our divine babycare range and our lovely bear will be handing out lots of hugs – so make sure you say hello!
See you there,
Director, Little Innoscents
The last few weeks have been simply massive, both for Little Innoscents and myself.
I’ve jetted in and out of Melbourne, to Brisbane to recieve the 2010 Mumpreneur of the Year Award, dropped into beautiful Perth for the Pregnancy, Birth and Children’s Expo and even managed to sneak in a lovely dinner with my husband.
I’ve also been working to bring you the new Little Innoscents site and blog. We’ve made it exactly as I would want as a mum, so it’s got heaps of useful babycare articles and will soon have more videos .
But what I’m really excited about is that we’re having a bit of a unique event on our new site soon. It’s an online launch for our new organic soap on September 16, 2010. So make sure you pop by to check out our special launch video and find out about how you can win a free sample 🙂
Hope you like the new site… Have a browse, and if there’s anything that you want to comment on make sure you contact me: email@example.com
Director, Little Innoscents
Follow me: Twitter